Marketing De Guerilla is a marketing concept that is different from other traditional marketing that occurred during this time. If the concept of traditional marketing requires you to invest your money, it is not required in the marketing De Guerilla. It suggests you to invest time, energy, imagination and knowledge.

Traditional marketing brings sellers and buyers in a place called the market. The approach of traditional marketing is through the products and advertising that have they disclose. While marketing De Guerilla requires you to perform a different approach such as capturing a person in any place in offering products, street giveaway of products, and other unconventional concepts that can produce the maximum profit with minimal resources and budget.

Marketing De Guerilla is not the same as sales. It is because marketing De Guerilla puts profits as the main yardstick. In traditional transaction marketing, it is just using his mouth as a tool, whereas marketing De Guerilla using the telephone. The phone serves as a tool for follow-up to the customer. Of course, it is very effective to tell customers that you really care of them. In addition, e-mail can also be a tool that cheap deals on marketing De Guerilla.